News

Missoula, Montana (PRWEB) April 21, 2012

Sleep City, an established Mattress Specialty store and online retailer, has announced the addition of new products by Fabrictech and Legget & Platt.

“The demand for specialty sleep products continues to increase. The addition of our new product selection provides our customer multiple options to ensure they get a good night’s sleep” says Sleep City Vice President, Van Redpath. “We are excited about our product line additions.”

Fabrictech International is endorsed by over 12,000 physicians nationwide for their unmatched protection against allergens, bedbugs, dust mites, bacteria, fungi and mold and mildew. The new pillow additions include the Comfy Memory Foam Pillow, Cuddle Me Body Pillow, Combo Memory Foam and Latex Pillow and the Standard Down Pillow. The new mattress protector additions from Fabrictech include PureCare Celliant 5-sided Mattress Protectors. Celliant fiber technology promotes increased circulation in the body allowing for minor pain reduction, increased healing and recovery time, and an overall better night's sleep.

Legget & Platt is the largest supplier of bedding products. They hold more bedding product patents than anyone in the world. The new pillow additions from Legget & Platt will include the Micro Gel Fiber Pillow, Triple Chamber Down and Feather Pillow, Brisa Memory Foam Pillow and the Brisa Gel Memory Foam Pillow.

Founded in Missoula MT in 1999, Sleep City has 11 brick and mortar locations throughout Montana, Idaho and Washington, and a fully operational e-commerce website. Sleep City carries well known brands such as Beautyrest ®, BeautySleep®, Beautyrest Black™, Beautyrest NxG®, TruEnergy™ ComforPedic®, Comforpedic Loft™, Natural Care Latex, Fabrictech, Legget & Platt, Comfortaire, Tempur-Pedic®, Natura™, and Dr. Scholl’s Technogel Pillow.

For more information about Sleep City, please call 1-877-246-7533 or visit the website at http://www.sleepcity.com

Read the full story at http://www.prweb.com/releases/2012/4/prweb9423696.htm

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NEW YORK, April 19, 2012 /PRNewswire/ -- Hologenix, LLC, makers of Celliant, the leading innovative, responsive textile technology for apparel, body therapy, bedding and veterinary products, announces the completion of its Science Advisory Board and the establishment of their Research and Development Laboratory. The final two appointments to the Board are Dr. Lawrence A. Lavery (Diabetes and Wound Care) and Dr. Michael R. Hamblin (Photomedicine).

Currently a professor of surgery at University of Texas Southwestern Medical Center, Dr. Lavery is also the Vice Chair of Medical Affairs, Chronic Disease Specialists. He has served on the editorial board for Diabetes Care and has been published in more than 140 peer-reviewed publications. He is also the former chair of the American Diabetes Association Foot Care Council.

With over 30 years of experience, Dr. Hamblin is the Principal Investigator at the Wellman Center for Photomedicine at Massachusetts General Hospital and is an Associate Professor of Dermatology at Harvard Medical School. He is also a member of the affiliated faculty of the Harvard-MIT Division of Health Science and Technology. For the past seven years, Dr. Hamblin has chaired an annual conference at SPIE Photonics West entitled "Mechanisms for Low-Light Therapy."

Dr. Lavery and Dr. Hamblin join Dr. Christopher Drake (Sleep Medicine) and Dr. Shimon Weiss (Nanotechnology). Dr. Michael Coyle, Chief Science Officer for Hologenix, LLC, chairs the Science Advisory Board and provides expertise in Human Performance.

"We're thrilled to have such an impressive board of contributors," says Seth Casden, CEO of Hologenix, LLC. "Each member offers a wealth of knowledge in their respective field and will greatly assist us in our mission to develop products that improve the quality of people's lives."

To coincide with its completion of the Science Advisory Board, Hologenix, LLC has established a Research and Development Laboratory, which has been approved to collect data for the purpose of generating original research for the peer-review process and publication. The Laboratory will work closely with the members of the Science Advisory Board, along with additional collaborators, to maximize its contributions.

About Celliant®
Celliant® is a revolutionary, patented technology that harnesses and recycles the body's natural energy through the medium of fibers. Celliant's applied science utilizes a blend of minerals and proprietary ingredients that are embedded into the core of the fiber. Products containing this technology have been clinically proven to enhance tissue oxygen levels, improving athletic performance, sleep quality, health and wellness. Celliant technology is found in some of the world's most recognized name brands. www.celliant.com

About Hologenix, LLC
Founded in 2003, Hologenix, LLC, maker of Celliant technology, is committed to creating and bringing to market products that enhance people's lives through new materials. They strive to deliver the future of healthy innovation through a variety of consumer categories. The Company continues to explore new territories and is currently running FDA-focused, clinical trials to expand into the medical product arena.

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Celliant claims their performance wear contains tech that helps increase circulation and convert light into energy. Sounds crazy--and maybe it is--but pretty soon "smart textiles" are going to be everywhere.

The thought that clothing should give something back to the wearer--the ability to keep track of athletic performance or store energy that can be used for electronics--is fairly new. The concept of clothing that can help keep the wearer healthy, well, that still sounds like pseudoscience. Celliant, a company that wants to be "Intel Inside of responsive textiles," aims to change that.

Celliant has been around for a decade, but it’s only in the last year that it has teamed up with major sportswear companies like Reebok, Adidas, and Saucony to spread the responsive textile gospel. These companies all sell athletic apparel containing Celliant technology--or, as Reebok calls them, "performance-driven Celliant fibers."

Celliant’s technology sounds like something out of a sci-fi flick--it consists of minerals embedded in a synthetic polymer that interact with the body’s electromagnetic emissions to induce increased oxygenation and blood flow. As Celliant explains on its website, the technology "modifies visible and infrared light, recycling them into energy that the body can use more effectively. When Celliant is worn as clothing, or placed near the body (like in a bed liner or a blanket), it redirects this recycled energy back to the body, increasing blood flow and blood oxygen levels in the tissue." That translates to increased athletic performance, better strength, and faster healing (wounds recover most quickly when they are receiving a lot of oxygen).

There is actual science behind this, says Celliant CEO Seth Casden. The company has completed one clinical trial showing that Celliant clothing increases blood circulation and oxygen levels for diabetics. Celliant also has ongoing clinical trials, including one that is testing tissue oxygen levels and circulation of healthy subjects who are wearing Celliant shirts, and another exploring how Celliant mattress covers can enhance sleep.

"As we become more and more successful, there’s more and more criticism. People try to find faults," says Casden. "I want to build the science and publications to the point where the medical community unequivocally understands our technology and supports it."

There are competitors in the responsive textile space. Casden believes that Schoeller’s Energear is the biggest--but while Energear is a coating on top of a fabric, Celliant embeds its secret sauce (minerals) into polyester when it’s still a liquid, ensuring that the blood flow and oxygenating properties don’t disappear over time.

If this still all seems a little strange, that’s because Celliant may just be ahead of its time, according to Casden. And he might have a point--10 years ago, before there was even an annual Smart Fabrics Conference, the idea of "smart textiles" containing solar cells, sensors, and transistors seemed far out. Now, our clothes are just another place to add improvements to our lives.

Check out the original article here: http://www.fastcoexist.com/1678703/responsive-fabric-boosts-athletes-health-you-can-wear-it-too

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Hill & Partners Designs, Manages Celliant Booth for Outdoor Retailer Winter Market 2012

Hill & Partners, Inc., a full-service trade show exhibit design firm recognized for its inspired services, recently partnered with Celliant® to bring the manufacturer of the leading proprietary responsive textile technology to the Outdoor Retailer Winter Market 2012, held January 19-22 at the Salt Palace Convention Center in Salt Lake City, Utah.

The Outdoor Retailer Winter and Summer Markets are recognized as the trade show venue of choice for the outdoor specialty industry.

Hill & Partners brought Celliant® to the prestigious industry show with a 20x30 island booth divided into a corporate branded lounge area and a demo section that showcased the science behind the patented Celliant® technology.

The corporate branded portion of the popular booth utilized aluminum panels to create a back wall that highlighted the company’s dimensional logo. The stylish backdrop was partnered with a comfortable seating area and halo-lit graphics that imparted the history of Celliant®.

The demo component of the predominantly gray, green and blue two-sided island exhibit featured a 20-foot long display area where half sphere domes charted the development and manufacture of Celliant®. Thermal cameras illustrated the effects Celliant® has on the body, effectively calling attention to the product that is considered revolutionary technology.

Celliant®, manufactured by Hologenix, LLC of Santa Monica, CA is an evolutionary, patented technology that harnesses and recycles the body’s natural energy through the medium of fibers. The unique technology incorporates thirteen optically responsive minerals, embedded into the core of the fibers, which modify visible and infrared light.

"Working with Hill and Partners has really helped to grow our business,” said Seth Casden, CEO of Celliant® and Hologenix, LLC. “Their design creativity and ability to work under extremely tight deadlines has enabled us to present our technology in the most cutting-edge manner possible. We would recommend them to anyone looking to create a fresh look for their brand."

“It was a pleasure to bring Celliant® to Outdoor Retailer Winter Market with an inventive booth that placed the spotlight on this innovative and proprietary product,” said Michael McMahon, President and CEO of Hill & Partners, Inc.

About Hill & Partners
Hill & Partners, Inc. is a unique team of branded environment specialists who provide complete full service and turnkey solutions for custom exhibits, rental solutions, corporate interiors and modular displays. Over the past sixteen years, the company has earned a reputation for exceptional strategic insight, strong account management and inspired design services. Hill & Partners is recognized for producing superior branded environments and providing complete client program support and services. The team at Hill & Partners has worked across many industries and six continents. Experience is a key factor in their long running relationships with clients including Polartec LLC, Dunkin’ Brands, GTECH, Samsonite and General Cigar. Hill & Partners, established in 1995, has been named one of the Boston area's fastest growing companies by the Boston Business Journal. For additional information, please call 857-401-0312, visit www.hillpartners.com or find the company on Facebook, Linkedin and Twitter.

About Celliant®
Celliant is a revolutionary, patented technology that harnesses and recycles the body's natural energy through the medium of fibers. Celliant's applied science utilizes a blend of minerals and proprietary ingredients that are embedded into the core of the fiber. Use of products containing this technology has been clinically proven to enhance tissue oxygen levels, improving athletic performance, sleep quality, health and wellness. Fibers, yarns and fabrics with Celliant technology can be found in some of the world's most recognized name brands. For more information, go to www.celliant.com.

About Hologenix, LLC
Founded in 2003, Hologenix, LLC, maker of Celliant technology, is committed to creating, developing and bringing to market products that enhance people’s lives through new materials. They strive to deliver the future of healthy innovation through a variety of consumer categories. The Company continues to explore new territories and is currently running FDA-focused, clinical trials to expand into the medical product arena.

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Dr. Michael Coyle Named Chief Science Officer of Hologenix, LLC New CSO to lead research and clinical development for Celliant's textile technology

NEW YORK, Oct. 5, 2011 /PRNewswire via COMTEX/ -- Hologenix, LLC, the makers of Celliant , the leading innovative, responsive textile technology for apparel, bedding and veterinary products, has announced the appointment of Dr. Michael Coyle, Ph. D. as Chief Science Officer.

Dr. Coyle will develop, institute and supervise global clinical trials and provide scientific expertise for all products related to Celliant technology.

Furthermore, he will assemble and chair a new Scientific Advisory Board which will include key opinion leaders in a variety of applicable fields, while also working in tandem with R&D, managing grant strategy and overall business building objectives.

"Dr. Coyle has a forward-thinking, solutions-driven focus with an impressive 15 years of research experience," said Seth Casden, CEO of Hologenix. "His expertise in the fields of human performance, health, and wellness will be a great asset for the brand as a whole." Prior to joining Celliant, Dr. Coyle served as Principal Scientist and VP of Clinical Development for VivoMetrics, Inc. and was the Director of Wellness for the Culver Educational Foundation. He holds a B.S. in Biology from Butler University and a Ph. D. in Human Performance from Indiana University. He completed a Post-Doctoral Research Fellowship in Respiratory Physiology at the Harvard School of Public Health and is currently an Adjunct Assistant Professor in Indiana University's Human Performance Laboratories.

About Celliant Celliant is a revolutionary, patented technology that harnesses and recycles the body's natural energy through the medium of fibers. Celliant's applied science utilizes a blend of minerals and proprietary ingredients that are embedded into the core of the fiber. Use of products containing this technology has been clinically proven to enhance tissue oxygen levels, improving athletic performance, sleep quality, health and wellness. Fibers, yarns and fabrics with Celliant technology can be found in some of the world's most recognized name brands. For more information, visit www.celliant.com.

About Hologenix, LLC Founded in 2003, Hologenix, LLC, maker of Celliant technology, is committed to creating, developing and bringing to market products that enhance people's lives through new materials. They strive to deliver the future of healthy innovation through a variety of consumer categories. The Company continues to explore new territories and is currently running FDA-focused, clinical trials to expand into the medical product arena.

SOURCE Hologenix, LLC www.prnewswire.com Copyright (C) 2011 PR Newswire. All rights reserved

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Today's announcement from Reebok has Erin Andrews fans saying, "GREAT CHOICE."

The big news is that popular ESPN  sports broadcaster, Good Morning America correspondent and Dancing With the Stars tenth season finalist Erin Andrews has become the first female featured in Reebok’s ZigTech campaign.  And if you like the ads, the Reebok folks say surely you'll love the apparel and footwear - which news flash! - will be available at Lady Foot Locker stores including Valley Fair Mall and the five other Lady Foot Locker locations in and around San Jose.  The shoes are already on the market, the apparel will be coming in March.  They are also available at www.reebok.com

The photos for Andrews ads were shot yesterday in Los Angeles and as you'll see in the photos attached to this article,  she looks fabulous.  The campaign will kick off this March.

Andrews was quite humble in her quote, considering she's a bona fide celebrity in her own right.  “I’m very excited to be the first female to become part of Reebok’s ZigTech campaign, joining superstars like Peyton Manning, Sidney Crosby, John Wall, Chad Ochocinco, and many more,” said Andrews.  “I have been athletic all my life, and I’m thrilled to be working out in the same footwear and apparel that helps these athletes perform at the top of their game.”

Straight from the Reebok PR, here is the 4-1-1 about the shoes and apparel.  "Currently at retail, Reebok’s ZigTech footwear allows your key leg muscles to do less, so you can do more.  Simply put, it’s like an energy drink for your feet.  ZigTech utilizes a unique zig-zag geometry designed to deliver energy transfer more efficiently along the length of the shoe, resulting in enhanced feel and comfort. The increased energy return may also help reduce the chance of shin splints.

"Debuting in March 2011, Reebok’s ZigTech apparel utilizes Celliant ™ fibers woven into the apparel to increase oxygen levels in the body.  This increased oxygen helps give the athletes more energy for sport and life."

I can't give a personal recommendation, but I'm paying a lot more attention to shoes and clothing this year, as I realize the small improvements that the right clothing makes to a workout.   Let me know in the comments section if you've tried the shoes.

Continue reading on Examiner.com: Erin Andrews signs on with Reebok's ZigTech footwear and apparel - San Jose fitness | Examiner.com http://www.examiner.com/fitness-in-san-jose/erin-andrews-signs-on-with-reebock-s-zigtech-footwear-and-apparel#ixzz1B3M00s8Z

Amy Rabinowitz, San Jose Fitness Examiner

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